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Terms of Service

Last updated: 17 June 2026 · Effective date: 17 June 2026

These Terms of Service ("Terms") form a binding agreement between you ("you", "the user") and the independent individual developer established in Sweden who operates the Reelift application ("the Developer", "we", "us", "our"). They govern your access to and use of the Reelift mobile application (the "App"), the website at reelift.netlify.app (the "Site"), and all related features (together, the "Service").

1. The Service

Reelift is an AI-powered coaching tool for short-form vertical video (such as TikTok videos, Instagram Reels and YouTube Shorts). You upload a video file; the Service analyzes it and returns a virality/readiness score, predicted performance metrics (such as estimated ranges for views, likes, comments and shares and a projected view curve), a breakdown across creative dimensions (such as hook, pacing, visuals, audio, caption and cover), timestamped findings, and AI-generated suggestions ("fixes") you can apply before re-analyzing a revised version. The Service is provided for informational and educational purposes to help you improve your own content.

2. Eligibility & account

You must be at least 13 years old to use the Service. If you are under 18, you may use the Service and make purchases only with the involvement and consent of a parent or legal guardian. The App does not require you to create a named account; access is tied to your device. You are responsible for the security of your device and for all activity that occurs through it on the Service.

3. License to use Reelift

Subject to these Terms, we grant you a limited, personal, non-exclusive, non-transferable, non-sublicensable and revocable license to download and use the App. The App is licensed, not sold, to you. You may install and use the App only on Apple-branded products that you own or control, solely for your personal, lawful use, and as permitted by the Usage Rules set out in the Apple Media Services Terms and Conditions — except that the App may be accessed and used by other accounts associated with you via Family Sharing or volume purchasing.

These Terms are our own end-user license agreement. Reelift does not rely on Apple's standard Licensed Application End User License Agreement; this is a custom agreement between you and the Developer. The additional Apple-required terms in Section 16 apply on top of this license for any copy of the App you obtain through the Apple App Store.

4. Your content

You retain all rights to the videos, audio and other material you upload ("Your Content"). You grant us a limited, worldwide, royalty-free license to host, store, process, transcribe, extract frames from, and otherwise use Your Content solely for the purpose of operating and providing the Service to you (including transmitting it to the processors described in our Privacy Policy) and improving the Service in de-identified or aggregated form. We do not sell Your Content and we do not use it for advertising.

You represent and warrant that you own or have all necessary rights to Your Content, and that uploading and analyzing it does not infringe any third party's intellectual property, privacy, publicity or other rights, or any law. You are solely responsible for Your Content and for ensuring you have the consent of any identifiable people who appear in it.

5. Acceptable use

You agree not to, and not to allow anyone else to:

• upload content that is unlawful, infringing, defamatory, hateful, sexually exploitative of minors, or that depicts or promotes violence or illegal activity;
• upload content you do not have the right to upload, or that violates another person's privacy or intellectual-property rights;
• reverse-engineer, decompile, scrape, or attempt to extract the source code, models or underlying data of the Service, except to the extent this restriction is prohibited by applicable law;
• interfere with, overload, or attempt to gain unauthorized access to the Service or its infrastructure, or circumvent usage limits, the paywall or security measures;
• use the Service to build a competing product or to train a competing machine-learning model;
• resell, redistribute or commercially exploit the Service or its output except as permitted by these Terms.

6. Nature of AI results — no guarantees

Reelift's scores, predicted metrics, findings and fixes are generated by automated systems and are provided "as is", for guidance only. Any predicted views, likes, comments, shares, virality scores or view projections are data-driven estimates, not a promise or guarantee of views, likes, follows, revenue, reach, or any particular outcome on any platform. Algorithms, audiences and trends change constantly and are outside our control. AI output may be incomplete, inaccurate, or not suited to your specific situation. You are responsible for deciding whether and how to act on any suggestion, and for your own content and its performance.

7. Subscriptions, trials & billing

Reelift offers one free analysis. Continued use of analyses and AI fixes requires a paid auto-renewing subscription, offered as a Weekly plan and a Yearly plan (which may include a free trial). The exact prices, billing period and any trial are shown to you in the App at the point of purchase and may vary by region and over time.

• Payment. Subscriptions are sold as in-app purchases and billed to your Apple Account at confirmation of purchase. We do not process or store your payment-card details; payment is handled by Apple.
• Auto-renewal. Your subscription renews automatically for the same period and price unless you cancel at least 24 hours before the end of the current period. Your Apple Account is charged for renewal within 24 hours before the period ends.
• Free trial. If a free trial is offered and you do not cancel before it ends, it automatically converts into a paid subscription at the then-current price. Any unused portion of a free trial is forfeited if you purchase a subscription.
• Managing & cancelling. You can manage, change or cancel your subscription at any time in your App Store account settings (Settings → your name → Subscriptions). Deleting the App does not cancel your subscription.
• Refunds. Purchases are processed by Apple; refund requests are handled by Apple under its policies. To request a refund, contact Apple Support.

8. Right of withdrawal & cancellation (EU consumers)

As a consumer in the EU/EEA you normally have a 14-day right of withdrawal for distance contracts under Directive 2011/83/EU and the Swedish Distance and Off-Premises Contracts Act (lag (2005:59) om distansavtal och avtal utanför affärslokaler). However, for digital content and digital services that begin immediately, this right is lost once performance has begun with your prior express consent and your acknowledgement that you thereby lose the right of withdrawal. By starting an analysis or otherwise using the paid Service during any withdrawal period, you give that consent and acknowledgement. This does not affect your statutory rights where the Service is defective or not as described.

9. Intellectual property

The Service — including the App, the Site, the Reelift name and logo, the design, text, graphics, the scoring methodology and all related software — is owned by the Developer or its licensors and is protected by intellectual-property laws. Except for the limited license in Section 3, no rights are granted to you. You may use the analysis output we generate for you (such as suggested captions and hooks) for your own content. All rights not expressly granted are reserved.

10. Third-party services

The Service relies on third-party providers (including Apple, Google/Firebase, OpenAI, ElevenLabs and RevenueCat) to function, and the App is distributed through the Apple App Store. Your use of those services may be subject to their own terms. We are not responsible for third-party services or for content, products or platforms (such as TikTok, Instagram or YouTube) that you ultimately post to. Apple is not a party to these Terms and is not responsible for the App or its content; however, Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them against you.

11. Disclaimers

To the fullest extent permitted by law, and without limiting your mandatory consumer rights, the Service is provided "as is" and "as available" without warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose, accuracy and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, secure, or that any result, score or suggestion will lead to any particular outcome.

12. Limitation of liability

Nothing in these Terms excludes or limits our liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, for fraud, or for any liability that cannot be excluded under mandatory consumer-protection law (including the Swedish Consumer Sales Act / konsumentköplagen and related rules).

Subject to the paragraph above, to the fullest extent permitted by law: (a) we will not be liable for any indirect, incidental, special, consequential or punitive damages, or for any loss of profits, revenue, data, goodwill or anticipated savings; and (b) our total aggregate liability arising out of or relating to the Service will not exceed the greater of (i) the total amount you paid us for the Service in the twelve (12) months before the event giving rise to the liability, or (ii) EUR 50.

13. Suspension & termination

You may stop using the Service and delete the App at any time. We may suspend or terminate your access to the Service, with or without notice, if you breach these Terms, misuse the Service, or where required to protect the Service, other users or third parties. We may also discontinue the Service, in whole or in part, with reasonable notice where practicable. On termination, the licenses granted to you end; sections that by their nature should survive (including Sections 4, 6, 9, 11, 12 and 14) will survive.

14. Governing law & disputes

These Terms and any dispute arising out of or in connection with them or the Service are governed by the laws of Sweden, without regard to conflict-of-law rules. If you are a consumer, this choice of law does not deprive you of the protection of mandatory provisions of the law of your country of habitual residence within the EU/EEA.

We hope to resolve any issue informally first — please contact us at reelift@outlook.com. If we cannot resolve it, disputes may be brought before the competent courts of Sweden. As a consumer you may also have the right to bring proceedings in the courts of your own country of residence.

Swedish consumers may refer a dispute to the National Board for Consumer Disputes (Allmänna reklamationsnämnden, ARN) — www.arn.se, Box 174, 101 23 Stockholm. EU consumers may also use the European Commission's Online Dispute Resolution platform at ec.europa.eu/consumers/odr.

15. Changes to these Terms

We may update these Terms from time to time, for example to reflect changes to the Service or applicable law. When we make material changes, we will update the "Last updated" date above and provide notice where appropriate. Your continued use of the Service after changes take effect constitutes acceptance of the revised Terms. If you do not agree to the changes, stop using the Service.

16. Apple App Store — additional terms

Because you download Reelift from the Apple App Store, the following additional terms apply between you and the Developer. They are required by Apple and form part of these Terms. To the extent they conflict with any other provision of these Terms, this Section 16 controls for copies of the App obtained through the App Store.

• Acknowledgement. These Terms are concluded between you and the Developer only, and not with Apple. The Developer, not Apple, is solely responsible for the App and its content.
• Scope of license. The license granted in Section 3 is a non-transferable license to use the App on any Apple-branded products that you own or control, and as permitted by the Usage Rules set out in the Apple Media Services Terms and Conditions.
• Maintenance and support. The Developer is solely responsible for providing any maintenance and support for the App, as may be required under applicable law. Apple has no obligation whatsoever to furnish any maintenance or support services for the App.
• Warranty. The Developer is solely responsible for any product warranties, whether express or implied by law, to the extent not effectively disclaimed. If the App fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price (if any) you paid for the App; to the maximum extent permitted by applicable law, Apple has no other warranty obligation whatsoever with respect to the App, and any other claims, losses, liabilities, damages, costs or expenses attributable to any failure to conform to any warranty are the Developer's sole responsibility.
• Product claims. The Developer, not Apple, is responsible for addressing any claims by you or any third party relating to the App or your possession and/or use of it, including but not limited to: (i) product-liability claims; (ii) any claim that the App fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer-protection, privacy or similar legislation. These Terms do not limit the Developer's liability beyond what is permitted by applicable law.
• Intellectual property. In the event of any third-party claim that the App or your possession and use of it infringes that third party's intellectual-property rights, the Developer, not Apple, will be solely responsible for the investigation, defense, settlement and discharge of any such claim.
• Legal compliance. You represent and warrant that (i) you are not located in a country that is subject to a U.S. Government embargo, or that has been designated by the U.S. Government as a "terrorist-supporting" country; and (ii) you are not listed on any U.S. Government list of prohibited or restricted parties.
• Third-party terms. You must comply with any applicable third-party terms of agreement when using the App.
• Third-party beneficiary. Apple and Apple's subsidiaries are third-party beneficiaries of these Terms, and upon your acceptance of these Terms, Apple will have the right (and will be deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary.
• Developer contact. Any questions, complaints or claims about the App should be directed to the Developer at reelift@outlook.com (see Section 17).

17. Contact

Questions about these Terms? Contact us at:

Email: reelift@outlook.com

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